Dental Marketing Description for Accessibility

Customer Service

Terms of Service
Terms of service are subject to change and it is the responsibility of the buyer to note any changes.

Customer Service

Should you require any assistance then please contact our Customer Services Help Desk at: support@dentalwealthbuilder.com

E mail: bhavna@unlimitednewpatients.com
Phone: 01992 440 429
Fax: 01992 440 781

Address:
Dental WEALTH Builder,
Adams Suite,
Wormleybury Manor,
Church Lane,
Broxbourne,
Herts.
EN10 7QE

Impression

How Good is Your Impression

Creating A Good Impression Need Not Be Like Pulling Teeth –
As Dr. Bhavna Doshi Investigates

Dr Bhavna Doshi is an international lecturer, who has worked extensively with the National Media including Extreme Makeover UK.  She is the CEO of Dental WEALTH Builder, which primarily focuses on Practice Productivity, Dental Practice Management, Cost-Effective Marketing and Growth Strategies.

Dr Bhavna Doshi is an international lecturer, who has worked extensively with the National Media including Extreme Makeover UK.  She is the CEO of Dental WEALTH Builder, which primarily focuses on Practice Productivity, Dental Practice Management, Cost-Effective Marketing and Growth Strategies.

Research shows that it takes just one tenth of a second for us to make up our minds about a person or business. From a firm handshake to a friendly smile, first impressions are no doubt the most vital impression you will ever make in business so it is important to get it right first time.

And no, this does not just mean making sure that your feet aren’t on the desk when serving a customer or making sure there is a permanent smile imprinted on your face at all times. As Dr Doshi, expert in dental practice management explains, it is more about the subtle details.

Dr Doshi said, “First impressions are really important in any industry, but in the current economic climate they are more important than ever before. Our patients are continually faced with making so many decisions, that we have to make the right impressions in their minds to make it easier for them to choose us.  This is a vital part of any cosmetic dentist practice management programme.”

Steering away from an obsession with first impressions is vital as it can be all encompassing, so steer well clear of onlytreating your patients extremely well on your first ever contact with them. We all know that in the current economic situation it can be very easy to lose some of your most valued customers, so be sure not to count our chickens before they have hatched!

To prevent any loss of patient reassurance and inclination towards The Dental WEALTH Builder, the practice management company, work intensively to make sure that their story and message of who we they and what they do is congruent with each other. There is no room for discrepancies.

As Dr Doshi explains, “All the expenditure we do to stay in business is dependent upon patients going ahead with our diagnosed treatment recommendations. Our clinical skill is of no consequence if we do not get the opportunity to benefit our patients with it. So, to grow our businesses we need our stories to comply with patient perceptions.”

Once created, first impressions are very difficult to change or eliminate. These mindsets then affect every subsequent decision that patient makes. It will either make your future dealings with the patient easy or difficult, this is why any comprehensive dental practice management strategy should consider this.

Dr Doshi added, “It is vital not to take any chances. Everything your patients experience as a result of doing business with you must be exceptional. Everything you and your team, say and do must match up and be the same thing.  For example, if your sign and exterior of your practice looks good and you are based in a good location but your team and your services are not telling a coherent story, then you will always reach below patient expectation.”

It is important to note that your patient’s expectations are created primarily by the potency of your marketing campaigns. If you do not at the very least meet those expectations, you will always disappoint your patients. For this reason, it is vital to deliver what you promise in your marketing. If you exceed the expectations your patients walk into your practice with, then you will have developed a fan for life!

Incorporating a “WOW” customer service experience whilst your patients are with you often excels the good impression process.  Taking positive steps to developing a good solid congruent story is the way to gain customer confidence and this can be built by using a series of techniques.

Create A Good First Impression At Your Cosmetic Dental Practise:

* Make sure you know how you are portraying yourself to your patients. What is the message you are sending to your market.
* If you do not know your message, create one and define it. The foundation of this usually involves creating a unique selling advantage.
* Then create a good marketing strategy, which will attract the right type of patients to your practice. The kind of patients who are more likely to be interested in your specific type of dentistry or service.
* You need to get the entire team in on the action of what you are trying to do.
* Create systems within the practice on accomplishing the unique experience for your patients, which complies with your marketing message.
* Customer service is a key element to excellent provision of your dentistry.
* Educate your patients on their conditions so that they are more involved in the process of co-discovery. This will make it easier for you to give options and advise.
* Make it easier for your patients to be able to afford the dentistry. Consider all options.
* Make sure you have a process in your practice, which continues to provide a consistent experience for your patients.

About Dental WEALTH Builder

Dental WEALTH Builder primarily focuses on Creating Practice Profits, Cost-Effective Marketing and Growth Strategies in Dentistry.

Editor’s Note: Dental WEALTH Builder is represented by search engine optimisation agency, Top Position. Please direct all press queries to Tina Clough. Email: tina@topposition.co.uk or call: 0800 094 9001.

Recession

Dentistry Expert Takes The Bite Out Of Recession Woes

Dr Bhavna Doshi is an international lecturer, who has worked extensively with the National Media including Extreme Makeover UK.  She is the CEO of Dental WEALTH Builder, which primarily focuses on Creating Practice Profits, Cost-Effective Marketing and Growth Strategies in Dentistry.

With a recession drawing ever closer, along with the inevitable tightening of the purse strings comes what every dental practice owner fears the most- an increasing trend for clients neglecting their mouths or even worse, an influx in those shopping around for compromised dental solutions.

It comes as no surprise then that the victim in amidst any approaching recession is not the larger corporate dental practice, but the smaller business struggling to keep afloat in a ‘survival of the fittest’ style battle with negative revenues. There is light at the end of the tunnel though if you box clever with management strategies. Dr Bhavna Doshi, CEO of Dental Wealth Builder explains, “There are certain criteria or ‘back-up’ plans a dentist should have in place in case of unforeseeable slow-downs in the economy or even any predictable ‘quiet times’.

Dr Doshi added: “Such strategies should be a core focus of any dental practice management strategy and those who do anticipate such ‘quiet times’ are inevitably the winners in the long run”

Having a cash-flow strategy is an aspect of business not easily understood but very easily abused. In any business, cash is king. This means that any dental practice should endeavour not to grow at a rate which is higher than the cash resources available. This could result in a devastatingly short-lived period of success.

Dr Doshi added: “I see this many times when a dental practice management team attempt to change the practice philosophy with environmental changes and end up spending a great deal of money on interior design. The practice usually ends up looking beautiful and very innovative. However, these changes are expensive and eat into the cash-flow of a business; especially when there are no strategies in place to secure higher revenues to meet the new expenses.”

Managing your cash-flow in a strategic manner is an essential part of any practice management undertaking and can be the ultimate difference between success and failure. If you’re managing a cosmetic dentist practice or responsible for business development, marketing or finance for cosmetic dentistry, Dr Doshi has identified five very common blunders to watch out for:

* Type of expense
* Vacant spots in the appointment diary
* Reserve Account
* Profit Forecasts
* Cost-Effective Marketing

Type of Expense

Your dental practice must have a structured, good cash-flow strategy. Understanding “Good Expense” over “Bad Expense” can prove vital in beating the recession blues.  Both these elements have an effect on cash-flow but one allows for a better return on your investments so that it eventually enhances the bottom line.

Bad expense is when you spend on things in your practice, which are not directly involved in bringing about greater revenues. This could include the installation of a brilliant sound system, which will have minimal (if any) bearing on your revenues; hence, it becomes a “Bad Expense”. A Good Expense is when you invest on things in your practice, which directly lead to an increase in revenues; this is when you are investing as opposed to spending. This could be an investment in a particular member of staff who is forward thinking and a great asset to your cosmetic dental practice.  It is this investment in salary that will create a return on investment and positively affect cash flow.

Management of the Appointment Diary

An influx in patient “No-Shows” and cancellations can have a hugely negative impact on both patients and the dental practice itself. The dentist is affected in cash flow and hence finds it difficult to meet the burdens of operative expenses and the wastage of time, effort and money in diagnosing but not treating; but the patients also suffers because they are delaying diagnosed treatment. This is an all round compromising situation and measures need to be taken to ensure these scenarios are kept to the absolute minimum.

Nurturing A Reserve Account

Another element of cash-flow protection in difficult times is a Reserve Account. This is the same as having money in your own personal accounts for a rainy day, except it acts as a reserve for business finance in strained and difficult times.

Profit-Forecasts

Monitoring your practice expenses and income is a very vital element to be considered by any dental practice management system in place. Making sure you are not over-financing your business and you need to make sure you are balancing up against those commitments with profits. Therefore, you need to monitor daily, monthly and yearly forecasts for your business very closely. It will allow you to make better decisions for the business.

Cost-Effective Marketing

This is the master key to all. It makes sense that if you do not keep the patients you have (so they continue to be a source of income for you) or if you fail to continuously attract more new patients of the right calibre to your practice, then your business will decline.

As Dr Doshi explains, “This is important in ‘normal’ economic climates but should take an even higher priority in times of recession. There is an ever increasing trend for the smarter entrepreneur to plan their marketing strategies to create continuous cash-flow well in advance of any calamity.”

This can be done using a method whereby you are consistently getting the most suitable patients for you and your practice walking through the door. Many dentists fall prey to “spray” marketing. This type of marketing does not target the most suitable patients and hence dilutes the effects of your investments.

Dr Doshi added, “These strategies should be put to effect before such stories create a reactive population. In order to ensure the profitable longevity of your business these strategies should be implemented at all times.  It is only then that your dental practice will become the productive and profitable business you have always hoped for.”

As a special Dental WEALTH Builder launch gift, I have packaged together a “7 Gift” compilation, all to do with Wealth Building Strategies and Profit Making Solutions in Dentistry. To obtain your FREE gifts please go to www.dentalwealthbuilder.com  and sign in for these Gifts.

Alternatively, you can e mail me on bhavna@dentalwealthbuilder.com

About Dental WEALTH Builder

Dental WEALTH Builder primarily focuses on creating practice profits, cost-effective marketing and growth strategies in dentistry.

Editor’s Note: Dental WEALTH Builder is represented by search engine optimisation agency, Top Position. Please direct all press queries to Tina Clough. Email: tina@topposition.co.uk or call: 0800 094 9001.

Aesthetic Practice

How to Promote Your Aesthetic Dental Practice For The Right Type of Patients

By Dr. Bhavna Doshi

Dr Bhavna Doshi is an international lecturer, who has worked extensively with the National Media including Extreme Makeover UK.  She is the CEO of Dental WEALTH Builder, which primarily focuses on Practice Productivity, Cost-Effective Marketing and Growth Strategies.

The cosmetic industry is one of the hottest and most profitable segments of the economy today. The dental profession has also wet its toes in this ocean of vanity and jumped aboard the cosmetic juggernaut, using their skill with the needle to provide a greater range of cosmetic dentistry and non surgical facial procedures.

So what’s driving this desire for teeth whitening, dental implants, et al?

According to a survey by the American Academy of Cosmetic Dentistry® (AACD):

* Nine out of every ten adults in America consider an attractive smile to be an important social asset.
* Eight out of ten believe that an unattractive smile makes a person less appealing to the opposite sex.
* Three-fourths suspect that an unattractive smile can negatively impact their career opportunities.
* Nearly half said they would like to make some improvement in the appearance of their smile.

Given these findings, it's no surprise that cosmetic dentistry currently represents the fastest growing area in the entire dental profession. Tooth whitening alone has increased considerably in the past five years. Other procedures, such as cosmetic crowns and teeth straightening, are also growing by leaps and bounds.

Dentists have been quick to react to the trends. More and more dentists are now offering cosmetic dentistry and facial aesthetic treatments, as a regular part of their practices. Of those, half report a steady increase in the amount of cosmetic procedures performed over the last three years. So the good news is that the market is growing - rapidly. The bad news is that as more dentists jump on the cosmetic bandwagon, you have to work a bit harder to earn your share of the pie.

Challenges facing the Cosmetic Dentist today:

As more dentists start offering cosmetic procedures, the marketplace becomes increasingly more cluttered. It becomes more difficult for patients to seek out the appropriate care for themselves. It also becomes more arduous for the patient to differentiate cosmetic dentists. This often leads to frustrations or procrastination. Either way, you –the aesthetic dentist loses out.

* Not only are there more cosmetic dentists entering the world of aesthetics but there is also a greater challenge presenting itself to our industry. That challenge is to meet the increasingly higher expectation levels of an increasingly sophisticated patient.
If you do not present yourself accordingly you will find that you slowly diminish your share of these patients. The new age patient has raised the level of expectations and it has become necessary for cosmetic dentists to take greater measures to protect themselves against patient assumptions.
* If you do not present yourself accordingly you will find that you slowly diminish your share of these patients. The new age patient has raised the level of expectations and it has become necessary for cosmetic dentists to take greater measures to protect themselves against patient assumptions.
* Possibly the greatest challenge is to attract the most appropriate type of patient to our practices. These are those patients who are happy to accept and pay for our services. This can only be done using effective marketing strategies tailored towards our objectives.

How to obtain a greater share of patients interested in Aesthetic Dentistry.

There are several stages involved before we are able to reap the rewards of a flourishing and thriving cosmetic practice. Invariably, managing a dental practice will include these marketing considerations;

* We need to design an “attention grabbing” message.
* Discover the type of patient we want in our practice
* Choose the appropriate vehicle of communication.
* Assemble a strategic plan of action.
* Barricade you back door to prevent losing your patients

Cosmetic Practice Considerations:

Cosmetic dentistry is mostly an elective service for people seeking to enhance their facial appearance. Therefore, the aesthetic practice needs to be well equipped with alternative treatments that can provide solutions for the various patient concerns. If facial aesthetics is being offered, then a comprehensive understanding of alternative treatments is also necessary, so that inappropriate case selection does not occur.

Marketing must take into account the different segments of the market you will be attracting. The practice must be prepared to receive these patients. For example, a person coming to your practice for facial aesthetic treatment will need to be managed differently than those coming for cosmetic dental work.

Having an aesthetic dental practice is not only about a beautifully designed, cosmetically appealing practice. Remember, you have to increase your revenues to meet your higher overheads. This can only be done by understanding how to obtain a return on your investments in your practice. You need to attract the right type of patients which will help you do this.

This article is a summary of a white paper compiled by Dr Bhavna Doshi, a dental practice management and marketing specialist. To receive the full text and other informative reports and papers, email: bhavna@unlimitednewpatients.com

Little Time

Dr.Bhavna Doshi is dedicated to Cost Effective Practice Growth and Marketing Strategies for effective dental practice management. She is the Extreme Makeover dentist, international lecturer and CEO of Dental WEALTH Builder.

Too much to do, Too little time is an all too familiar phrase in the current economic slowdown so it is not surprising then that the most common form of stress experienced by dental practice owners is the  feeling of being overwhelmed.

“TIME POVERTY” is the biggest single problem facing the dental profession today and with many practice management plans failing to take this important factor into account, staff and often the dental practice management team, are overworked and susceptible to work-related stress.

Due to budget limitations, staff motivation and training, downsizing, patient care and time needed with treatment planning, and then competitive pressures, this means that individual practice managers and principals are forced to take on more and more work, all of which appears to be indispensable to the smooth functioning of the dental practice.

Spreading yourself too thinly can be one of the worst things you can do and can often lead to unproductive behaviours by both dentists and the dental practice management team. Unproductive behaviours can include procrastination, blaming anyone other than yourself, poor standards, waiting for a better time to do the work and generally never feeling that you are progressing in any way. These behaviours lead to unfulfilling work and lower profits, not to mention lower standards of care.

Spreading yourself too thinly can be one of the worst things you can do and can often lead to unproductive behaviours by both dentists and the dental practice management team. Unproductive behaviours can include procrastination, blaming anyone other than yourself, poor standards, waiting for a better time to do the work and generally never feeling that you are progressing in any way. These behaviours lead to unfulfilling work and lower profits, not to mention lower standards of care.

By asking yourself some simple questions such as how genuine is your smile when you are under stress?, how effective and productive are you when you are pushed for time?, how much do you dislike your job when you are under pressure and in this mind set are you taking your business forward?, can demonstrate how these negative feelings can impact greatly on your dental practice management programme.

When stress is able to creep in, it can result in to job dissatisfaction, where you no longer enjoy the practice of dentistry, but many fail to ask themselves why this is and find it all too easy to blame patients and unmotivated staff. We tend to end up feeling like there is no way out and this is the way it will remain.

As a dental practice owner we need to take a step back and re- evaluate our situations. We need to ask ourselves – What are we trying to achieve? We then need to figure out the steps that will take us there.   A main focus in the any cosmetic dentist management programme should be the recognition of common time-wasters, as these can distract from the job at hand.

The most common time wasters:

* Telephone interruptions
* Drop-in visitors e.g. sales reps
* Ineffective delegation
* Lack of clear and definite purpose, vision and goals
* Crises management
* Attempting to do too much at once
* Lack of prioritisation
* Personal disorganisation
* Lack of practice systems
* No definite system to monitor progress
* Procrastination
* Procrastination
* Having poor team members

The art of leadership and delegation is what will eventually save the day. As a dental practice owner, you need to be more visionary in your role in order for you to take your practice forward.

Time management is about doing your job in the most efficient way possible to maximise profits and enjoyment.

The two indispensable keys to the practice of time organisation are the ability to set priorities and the ability to concentrate on one thing at any one time. Since there is never enough time to do everything that needs to be done, you must be continually setting priorities on your activities. Perhaps the very best question that you can memorize and repeat, over and over, is, “What is the most valuable use of my time right now?”

This question will do more to keep you on track, hour by hour, than any other single question in the list of time management strategies.

If you have enjoyed the above article and would like to receive a FREE information leaflet on “Cost-Effective Marketing for Dental Practices”, then please e mail me with your name and address, at bhavna@unlimitednewpatients.com

About Dental WEALTH Builder

Dental WEALTH Builder primarily focuses on Creating Practice Profits, Cost-Effective Marketing and Growth Strategies in Dentistry.

Editor’s Note: Dental WEALTH Builder is represented by search engine optimisation agency, Top Position. Please direct all press queries to Tina Clough. Email: tina@topposition.co.uk or call: 01623 726233

Cosmetic Dentistry

Publishes New Guide To Promoting Your Cosmetic Dentistry Practice

DentalWealthBuilder, the new web site from dentist and cosmetic dentist management expert Dr Bhavna Doshi this week publishes a new white paper from the dental practice productivity and growth strategy lecturer.

Focusing on the considerable growth in cosmetic dentistry procedures such as tooth whitening and minor, non surgical facial procedures including Botox, the report looks at how established practices can benefit from this upsurge in patient demand.

Author of the report, Dr Doshi said, “Britain is fast following on the footsteps of America with a growing cosmetic dentist culture. Procedures like cosmetic crowns and teeth straightening are growing by leaps and bounds so more and more dentists are offering cosmetic dentist as a regular part of their practices. The good news is that the market is growing rapidly but, as the number of practices offering these treatments increases, skilled aesthetic dentists have to work a bit harder to earn a share of the pie.”

In a crowded marketplace, it becomes difficult for patent and aesthetic dentist alike to flourish. In order to navigate these new waters, Dr Doshi’s white paper includes a number of suggestions for overcoming these challenges while providing appropriate client care.

“Our society is over-saturated with marketing and advertising messages. This means, that when dentists start marketing a dental practice and associated services, they are not just competing with other dentists, but with every other business, commercial and media advertisement that is currently cluttering the marketplace.  This ultimately means that since we are so over-sold and over-marketed to, our potential patients are more skeptical than ever before and more hesitant to respond to our marketing or our ads.”

The paper, entitled ‘How To Promote Your Asthetic Practice’ also provides advice on tackling probably the greatest challenge; that of attracting the most appropriate type of patient through identification of the target sector and a practical guide to devising a strategic plan of action, identifying successful marketing strategies and monitoring results for long term increases in client numbers.

The full report is available to download free of charge at www.DentalWealthBuilder.com

Editor’s Note: Dental Wealth Builder is represented by search engine optimisation agency, Top Position. Please direct all press queries to Rebecca Appleton. Email: rebecca@topposition.co.uk or call: 0800 094 9001.